Bottling and labelling at The Wiltshire Distilling Company

Create a Spirit That Is Distinctly Yours

Our White Label Spirits Programme

Create a high-quality gin or vodka carrying your own name, story and identity—supported by the production expertise of The Wiltshire Distilling Company.

Whether you represent an established brand, hospitality business, visitor attraction, sports club, retailer or gifting programme, we can help turn your idea into a professionally produced spirit.

Choose from an established recipe, explore our wider recipe collection or work with us to develop something completely bespoke.

Minimum production volumes vary depending on the chosen route, allowing us to support both smaller initial runs and larger-scale projects.

Three Routes to Your Own Spirit

01
Stock Recipes

Choose from a selection of established, ready-to-produce recipes and apply your own branding.

This is our most straightforward route and is well suited to customers looking for an efficient way to create a high-quality branded gin or vodka.

02
Recipe Collection

Select from a broader collection of liquid styles, including classic, contemporary and flavoured gin recipes, alongside vodka options.

This route provides greater choice while avoiding the additional development required for a completely bespoke liquid.

03
Bespoke Spirit Development

Work with our team to create a spirit developed specifically around your brand, audience and intended drinking occasion.

Beginning with an initial brief, we develop and refine the liquid through sampling until the final recipe is ready for production.

If you already have an established recipe or product, we can transfer it into our production environment, adapting the process to suit our equipment while maintaining the intended character and quality of the spirit

Created for Different Commercial Opportunities

The Wiltshire Distilling Company White Label Programme is designed to support a wide range of organisations and commercial objectives. The following are four of our core markets, but the programme is not limited to these areas.

Bottles being labelled on the production line
Premium Hospitality Venues

For hotels, restaurants, bars, private members’ clubs and event venues, a signature gin or vodka can become a distinctive part of the guest experience.

The finished spirit can be served behind the bar, incorporated into signature cocktails, used at private events or offered for retail as a branded product. Customers can select an established recipe for a straightforward route to market or develop a bespoke liquid inspired by the venue, location or guest experience.

A venue-owned spirit creates an additional point of difference while providing new opportunities for drinks sales, gifting and customer engagement.

Corporate Gifting

A branded gin or vodka can provide businesses with a memorable alternative to conventional corporate gifts.

Products can be created for client gifting, employee recognition, company milestones, conferences, events or seasonal campaigns. Depending on the purpose and timescale, businesses can choose an established recipe or develop a bespoke spirit connected to their brand and story.

We manage the production process through to packing and delivery to one central location, providing businesses with a professionally produced product ready for their own gifting programme.

Fundraising and Institutional Partnerships

A dedicated spirit can help charities, membership organisations, visitor attractions, cultural institutions, universities and other organisations strengthen their connection with supporters.

The liquid and branding can be inspired by the organisation’s history, location, community or purpose. The finished product could be sold through visitor retail, used at events, included in supporter campaigns or offered as a commemorative product.

When supported by the appropriate commercial structure, a branded spirit can provide an additional source of income while giving supporters something tangible and engaging through which to connect with the organisation.

Contract Distilling

We can also act as a production partner for established drinks businesses and emerging spirit brands requiring additional expertise, capacity or infrastructure.

Customers may bring an existing recipe or work with us to select or develop an appropriate gin or vodka. Our service can include distillation, sampling, bottling, label application, packing and agreed storage.

This route allows the customer to retain control of their brand and route to market while we provide the production capability behind the finished product. Projects can be structured around initial production requirements with the potential to support repeat orders and future growth.

From Initial Idea to Finished Product

  1. Discuss. Tell us about your brand, intended customer, preferred spirit style and project requirements. We will recommend the most suitable route through the programme.
  2. Select or develop. Choose an existing recipe or begin a bespoke liquid-development process. Samples are provided for review before the final liquid is approved.
  3. Prepare. Once the liquid and packaging requirements are agreed, we prepare the project for production. Customers are responsible for the design and printing of their labels, which are then supplied for application.
  4. Produce and deliver. We distil, bottle, label and pack the finished product before arranging delivery to one agreed central location.

Project timings will vary depending on the complexity and scale of the project.

What The Wiltshire Distilling Company Can Handle

Our production service can include:

Liquid development or recipe provision

Choose an existing recipe, or develop a bespoke liquid with our team.

Development samples

Samples are provided for review and refinement before the final liquid is approved.

Distillation and production

Produced at one of England’s largest distilleries by production volume.

Bottling and label application

We bottle the finished spirit and apply your supplied labels during production.

Packing into agreed case formats

Finished bottles are packed into the case format agreed for your project.

Label specifications

We provide the technical specifications your printer will need. Design and printing remain with you.

Storage

Storage of the finished product can be arranged for an agreed additional fee.

Delivery to one central location

We arrange delivery of the finished product to a single agreed location.

Repeat production

Projects can be structured around an initial run, with the option to repeat as demand grows.

Label design and printing are not included. Finished labels must be supplied in the agreed format before production begins.

Proven partnerships

English Heritage

The English Heritage gin collection

English Heritage wanted to create a collection of spirits that captured the character of England and offered visitors something distinctive to enjoy, share and give as a gift.

Working closely together, we brought the collection to life through three individual 40% ABV gins: London Dry Gin, Pomelo & Grapefruit Gin, and Blackberry & Rosehip Gin.

Each expression offers its own character while belonging to a collection that feels unmistakably English. The gins are produced in both 70cl bottles and 5cl miniatures, making them suitable for gifting, discovery and enjoying at home.

From distillation and bottling to label application and packing, The Wiltshire Distilling Company provides the production expertise behind the collection. The range is now available across English Heritage visitor sites and in selected retailers.

Proven partnerships

Bath Rugby

Spirited Union Gin created with Bath Rugby

Bath Rugby wanted to create a gin that celebrated the club’s identity, its connection to the local area and the shared passion of its supporters.

Working together, Bath Rugby and The Wiltshire Distilling Company created Spirited Union Gin—a limited-edition 40% ABV release commemorating the club’s historic treble-winning season.

Distilled from single-origin barley grown near Bath, the gin combines classic juniper with orange, bay leaf, coriander and warming spice. The bottle brings together Bath Rugby’s iconic blue, black and white colours with Witchmark’s grain-to-glass distilling story, creating both an enjoyable spirit and a lasting memento for supporters.

The relationship has developed into a long-term partnership and expanded beyond the original gin into ready-to-drink products. It demonstrates how a distinctive spirit can bring a sporting brand closer to its supporters—and provide the foundation for a broader product collection.

Why Work With Us?

Production Capability

The Wiltshire Distilling Company is one of England’s largest distilleries by production volume, providing the capability and infrastructure to support projects at different stages of growth.

A Flexible Approach

Our three development routes allow customers to balance individuality, project timescale and production volume.

Proven Partnerships

We work with recognised organisations to develop and produce spirits that reflect their brands and engage their audiences.

A Responsible Business

Certified B Corporation mark

The Wiltshire Distilling Company is a Certified B Corporation, reflecting our commitment to measuring and improving our wider social and environmental impact.

B Corp certification applies to The Wiltshire Distilling Company as a business. It does not mean that a product created for a customer is independently B Corp certified.

Start the Conversation

Every project begins with understanding what you want the product to achieve.

Whether you already have a detailed brief or are exploring an initial idea, speak directly with us to discuss the most appropriate route, likely timescale and next steps.

Frequently Asked Questions